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Over the past
several years, a number of us with long working histories
in brand advocacy, event marketing, dealer communications
and related disciplines have been searching for a means
to leverage our collective vision for how marketing can
be moved closer to the customer.
Brand in our view isn’t simply a matter of ubiquity.
Brand is a matter of pervasive recognition, and inherent
in that is not just presence, but meaning. And the best
way to convey that meaning, is to create Brand Experience.
What must always be accommodated and enhanced is
not only what a brand means to a company, but what
a brand means to its purveyors and its customers. Realizing
that our best efforts would be hard to realize without
the infrastructure support of a large agency, or the advanced
systems our internet literate society requires, we formed
an alliance with ConTeam Agency Group, a European Agency
network, specializing in marketing and sales consulting,
advertising and marketing services and Internet-based creative
management systems. |
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